MEDIA

IF YOUR BUSINESS NEEDS EXPERT INSIGHT INTO HOW TO RUN A SUCCESSFUL MEDIA CAMPAIGN, NEGOTIATE THE BEST RATES AND OVERSEE THE PROCESS YOU'VE COME TO THE RIGHT PLACE.

 

We believe in planning. Whether you are feeling a little lost and confused in the MEDIA FOREST or you've been blazing your own trail for a while,  Lamb Creek has a team of seasoned buyer/planners with plenty of expertise in traditional media channels like print, broadcast, radio and outdoor but also all the online advertising and social channels as well.

We are here to help you optimize your media spend or help you figure out what it should be with  the right approach to reach your target customers. We are happy to help with consulting, but our favorite is to author annual campaign strategies and run them for you. It's all in the details.

    Online

    Engage your target audience with pin-point precision by leveraging all the web-based channels  available to get your brand's products and services in front of prospective customers where they live, play and shop.

    We are in a new marketing hay-day with tools like these in our tool box: 

    • Email Campaigns
    • Social Media Campaigns
    • Banner Display Campaigns
    • Search Engine Optimization
    • and Google AdWords 

    Outdoor

    Of all the traditional media channels Outdoor remains a strong contender for getting the consumers attention, right on up there with Online advertising.

    Outdoor advertising is changing with the times, the large media companies are on a roll building new digital outdoor boards at every opportunity.

    The trick with outdoor is not just utilizing dynamic, relevant, speed-read creative, but knowing just where to buy those Outdoor locations. We do have some tricks up our sleeves.

    • Static Outdoor
    • Digital Outdoor

    Print

    Print has its place in the right market to reach specific demographics. Use of print can bean  important media channel and vital to many campaigns. We are well versed in how to use it, we approach with good research and a dab of marketing savvy.

    • Newspaper
    • Magazine
    • Direct Mail

    TV

    A recent Nielsen report has totaled up the time spent with video per day, which includes traditional TV, TV-connected devices, video on a computer, video on smartphones and video on tablets.

    (The last two are limited to video-focused apps/web, such as HBO GO, as opposed to time spent watching video on Facebook, which is excluded.)

    The grand total? A sizable 5 hours and 24 minutes per day spent consuming video content by the average adult in America.*

    It takes more than captivating sound, words and pictures to make television work. Strategies for buying Television, considering the multiple platforms people are using to watch, are an imperative.

    We have some smarties on our team that can craft the right buying plan for your company.

    *MarketingCharts.com

    Radio

    This one surprised even us—According to Nielsen, each week, more Americans tune to AM/FM radio than any other platform. What’s more, according to Nielsen’s second-quarter 2017 Comparable Metrics Report, 93% of U.S. adults 18 and older listen to radio every week—more than those watching television or using a smartphone, TV connected device, tablet or PC.

    Regardless, we are in the midst of an exciting time for audio, with more and more ways to listen to information and entertainment than ever before. Lamb Creek media buyers know how to drill down to find out how your target audience is listening to radio. 

    • AM/FM Terrestial Radio
    • Internet Radio
    • Satellite Radio